Our commitment
BioBloom Life is committed to making this website usable by the widest possible audience, including clinicians, patients, and partners who rely on assistive technologies. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA across every page we publish, and we treat accessibility as part of every design and engineering decision rather than an audit step at the end.
How we build for accessibility
The techniques we apply across the site include:
- Semantic HTML for every layout - headings in document order, landmark regions, lists rendered as lists, and forms wired to their labels.
- Full keyboard navigation with a visible focus ring on every interactive element, a "skip to content" link at the top of every page, and a logical tab order that mirrors the visual reading order.
- Sufficient colour contrast - body text and interactive elements meet or exceed the WCAG AA contrast ratios against our cream and deep-teal palette. The brand peach-coral is reserved for accents and is paired with text or an icon when used to convey state.
- Accessible names on interactive elements - buttons, links, icons, and form controls all have descriptive labels (visible text or
aria-label) so screen readers announce purpose, not position. - Image alt text on every meaningful image; decorative imagery is marked
aria-hiddenso it does not clutter the screen-reader experience. - Respect for
prefers-reduced-motion- count-up animations, fade-ins, and scroll-driven transitions are disabled or short-circuited when the operating system requests reduced motion. - Form validation in plain language with errors announced via
role="alert"rather than colour alone.
Known limitations
We are honest about where we are still improving. Areas where the experience may not yet be fully equivalent for all assistive technologies:
- Some decorative SVG illustrations (the botanical mark, soft background orbs) are presented as ambient atmosphere and do not have an extended text description beyond their accessible name.
- A small number of motion-driven evidence visualisations (animated bars, count-up figures) carry their numeric value in a paired text caption, but the animation itself is not an interactive data view. We are working on a non-animated alternative for users who would benefit from a static presentation.
- Third-party content embedded from external sources (PubMed, DOI links) is governed by those providers’ own accessibility standards and is outside our direct control.
Reporting an accessibility issue
If you encounter content on this site that is difficult to use with your assistive technology, or that falls short of the standards above, we want to hear from you. Email enquiries@biobloomlife.com with the subject line “Accessibility”, describing the page, the issue, and the assistive technology you were using. We aim to acknowledge accessibility reports within two working days and to provide a remediation plan or workaround within ten working days.
Last reviewed April 2026.